Professional Summary

Skilled marketing, project, and communication professional with experience in professional services, non-profits, restaurant industry, healthcare IT and retail.

Professional Skills

  • Project team task tracking
  • Social media strategy
  • Brand management
  • Strategic marketing
  • Video production
  • Content writing
  • Editing
  • Create order from chaos

Professional Roles

National Center for Families Learning – national non-profit (2017 – present)

Director of Communications

  • Develop and implement national communication/media strategy
  • Monitor media opportunities
  • Create talking points for literacy initiatives
  • Story-telling video production
  • Manage social media strategy and track engagement
  • Hire and coordinate celebrity keynote speakers for national conference
  • Manage communications team (including hiring and dismissing)
  • Develop and manage departmental budget

K.H. Richardson & Co., llc –marketing & communications (2011 – 2017)

Contractor/Consultant

  • Communication strategy for stakeholders
  • Collaborative team participation
  • Evaluate/establish marketing plan
  • Project planning and coordination
  • Advertising copy development
  • Task tracking and organization
  • Campaign driven results
  • Social Media Strategy

Christian Academy School System – four-school system with 3,000 students    (2009 – 2011)

Director of Development & Alumni Affairs

  • Develop and implement campaign strategy
  • Establish communication plan and strategy to engage donor/stakeholders
  • Establish process for pledge tracking and collection
  • Develop strategy for two capital campaigns
  • Establish annual alumni events

Sunrise Children’s Services –non-profit agency that cares for children who have been abused (2005 – 2009)

Vice President of Marketing & Advancement

  • Organization spokesperson
  • Develop the strategic fundraising, communications and marketing plan for the agency
  • Develop and manage department budget
  • Supervise a staff of nine employees
  • Supervise and be responsible for department fundraising goal of $3.5 million

Director for Communications

  • Develop and implement state-wide agency marketing and public relations plan focusing on name change to Sunrise Children’s Services
  • Develop communication strategy for internal and external stakeholders
  • Develop and manage annual communications budget of approximately $400,000
  • Annual giving event planning
  • Media relations including implementing crisis communication plan
  • Recreate look of marketing materials including quarterly newsletter into magazine

Deming, Malone, Livesay & Ostroff, Certified Public Accountant                   (1998 – 2005)

Director of Marketing

  • Responsible for developing and implementing firm marketing, public relations and advertising plan (including development and management of $93,000 annual marketing budget)
  • Review and approve sponsorship opportunities
  • Employee training with an emphasis on marketing
  • Special projects and firm event planning

EDUCATION/PROFESSIONAL DEVELOPMENT

B.A. in Journalism, Western Kentucky University

  • Public Relations major, Writing and Business minor
  • Leadership Louisville Graduate (class of ’02)
  • Focus Louisville Graduate (September, 1994)

ACTIVITIES

Leadership/Board membership

  • American Christian Fiction Writers – Louisville Chapter member since 2012, current vice president
  • Louisville Christian Writers (2008 – 2012)
  • Project Management Institute current member
  • Youth group leader (2013 – 2018)
  • School of the Arts Booster President (2012 – 2018)
  • Kentucky Shakespeare Festival board member (2009 – 2015), past chairman
  • Hands-On Louisville founding board (2003 – 2006)
  • Focus Louisville Alumni board (2003 – 2004)
  • The Mint Jubilee – a derby-eve celebrity gala with over 1,000 in attendance
    • Chair Emeritus (1997 to 2006)

Teaching/Committee membership/Honors

  • Junior Achievement Classroom Volunteer (1999 – 2002)
  • Daybreak Instructor (2003-2015)
  • The leadership team for Singles Ministry, Southeast Christian Church (2005 – 2008)
  • Business First 40 Young Business Leaders under Forty recipient